Huntington, New York resident James Alton Bechand is a marketing professional and founder of Mesh Creative Group, where he works with small and medium enterprises to improve their brand image. One of James Alton Bechand’s areas of expertise is the point of sales (POS) marketing.
POS marketing describes all efforts used to increase sales at the point of purchase. Think of the retailers who place low-cost candy bars and gum next to cash registers or the clothing stores that line accessories near check out. If done well, it can increase the sales ticket of each customer and even move certain products faster. It is also an effective way to advertise the store.
POS marketing capitalizes on impulse buying. This is why low-cost products and items on offer do well next to the register. Other options are products suited for that time of the year such as holiday cards or those suited for that specific circumstance such as energy drinks at the register a cross country gas station. Retailers can even apply POS marketing to increase customer satisfaction or generate leads. For example, a retailer can advertise loyalty programs at the POS to reward loyal clients and a restaurant can offer gift cards at the point of purchase so customers can purchase them for their friends to expand the restaurant’s reach.
POS marketing describes all efforts used to increase sales at the point of purchase. Think of the retailers who place low-cost candy bars and gum next to cash registers or the clothing stores that line accessories near check out. If done well, it can increase the sales ticket of each customer and even move certain products faster. It is also an effective way to advertise the store.
POS marketing capitalizes on impulse buying. This is why low-cost products and items on offer do well next to the register. Other options are products suited for that time of the year such as holiday cards or those suited for that specific circumstance such as energy drinks at the register a cross country gas station. Retailers can even apply POS marketing to increase customer satisfaction or generate leads. For example, a retailer can advertise loyalty programs at the POS to reward loyal clients and a restaurant can offer gift cards at the point of purchase so customers can purchase them for their friends to expand the restaurant’s reach.
